YB NORML®
Unique Smoke Shop Essentials
YB NORML® is more than just a company, it is an artistic concept that expresses
creativity, individuality, and celebrates all that is different and unique.
Julie, Owner & Founder of YB NORML® spent her midtwenties in ‘95 touring all over with The Grateful Dead
and Phish. She started out making wire rings to vend at
events before saving up enough funds to settle down into
a physical store.
On 3-5-96, she serendipitously moved into her brickand-mortar shop with the address number being 35960 in
Palm Harbor, Florida. She had come up with the name YB
NORML® years before the business started, being inspired
by the artistic question “Why be normal?”. With a lifelong
passion of thrifting for cool, unique, and vintage treasures,
Julie brought that ideology into the creation of her own retail
store, with a boutique style concept. The shop was built out of
a longing to express creativity, encourage individualism, and
carry on the whimsical love of decorating life with art. Back
in ’96 when YB NORML® started, smoke shops were not yet
around, so Julie truly presented a new concept to the public
when she opened her boutique with smoking accessories.
The wholesale side of YB NORML® is a
beautiful phoenix that was born out of
the ashes of the original storefront.
In 2017, the store actually caught
fire at 4:30 am on Thanksgiving
morning. “The cops called and
said, ‘Your store is on fire’, the
neon transformer outside caught
fire and went into the building
and burnt it down to nothing.”,
Julie recalls. With a new baby
at home and nothing left of the
original business, Julie was forced
to move forward with an unplanned
relocation to a building across the
street, where the landlord brought
in another smoke shop right next
door to her new storefront. After
having to rebuild her 21-year-old
business all over again, Julie sought a way to stand out among
the competition and revamp the business to bring it back to
the glory it embodied before it faced such a devastating toll.
After spending 30 years in the industry, Julie learned exactly
what shop owners need, and has especially noticed the need
for essential smoke shop products that cater to women.
After attending countless tradeshows, searching for new
and unique products, Julie recognized this huge gap in the
market. As a buyer and store owner, she felt she knew what
would stand out and catch the eyes of other store owners like
herself and could supply the much-needed feminine touch in
the smoke shop industry.
Julie started out making branded smoke shop essentials,
creating products that would guarantee sales for retail shops
like her own. These essential products gained a lot of traction
thanks to Julie’s artistic flare that consistently caught the eye
of shoppers. She expanded her
own brand with more products
and a greater variety to meet
consumer demand. At this point,
she realized that she should start
her own wholesale brand of her
products for other retail shops,
too. Julie finally launched the
wholesale side of YB NORML®
in March 2021 with her own
funding. Shortly after, Julie was diagnosed with metastatic
breast cancer after battling with breast cancer over the
previous years. She made the tough decision to spend her
entire life savings on the best treatments available, which
successfully brought her into remission. Now, she is focused
on getting back on track to regain that savings for her family
and to advance her business.
Today, YB NORML® carries Ninety-eight assorted essential
products such as dugouts, crystal pipes, ceramic pipes, metal
bullet pipes, wood pipes, and more. One of the most popular
products are the YB NORML® Grinder Kits, available in
a wide variety of extraordinary finishes such as: bamboo,
color changing, dragon scale, galaxy holographic, glass top,
nonstick, soft touch, and neon soft touch. These Grinders are
sold as kits in a designer box with a custom bag, scraper, and
brush inside. YB NORML® also offers a beautiful variety of
unique Rolling trays beyond the standard rectangle tray, with
shapes like Oval, Lips, and Baroque and come in dazzling
finishes, such as Lucite. The Lucite Rolling Trays are available
in Pink Pearl, Crushed Diamond, Aqua, and Cosmic Purple
and come with a custom black satin bag with a drawstring
that matches each tray.
Another gem out of the YB NORML® stash are Neon Zipper
Stash Pouches that are made with every attention to detail
that customers will appreciate and enjoy for years to come!
These cute pouches destigmatize the act
of smoking cannabis by boasting
popular phrases such as 420,
Lit, Stash, and Chill, in trendy
varsity athlete style font with
neon terry cloth and sequin
lettering. Even the zipper
features a rainbow chrome
color with a striking lightning
bolt zipper tab. They also offer
Smell-Resistant Zipper Pouches
available in six popular colors.
They even offer Metal Automatic Rolling Machines that roll up
a joint in only 3 seconds, sold with a custom drawstring bag.
Their Extra Scrubbing Pipe Cleaner Display serves as an
excellent upsell, designed specifically to catch the customer’s
eye with a white and rainbow display box, packed with forty
bundles of white and black striped pipe cleaners. Highlighting
the same eye-catching design as the pipe cleaner display, their
Filter Tip Tube Display are one of YB NORML®’s best-sellers,
with one tube packed with 70 pre-made filter tips, and each
display housing 12 ready to sell tubes.
The branding and packaging of all YB NORML® products
exude creativity and quality, exemplified by special touches
that make the purchasing experience a true delight for every
customer. As a shop owner herself, Julie never overlooks
quality and always designs products with the look of the instore display as a top priority. Julie is open to distribution with
the right company and is actively searching for the perfect fit
for her brand. You can expect to see YB NORML® exhibiting
at upcoming Champs Trade Shows in the future, among
others. Reach out to gain access to the full digital catalog
of ninety-eight assorted essential products at wholesale@ybnorml.com or give them a call at 727-785-3874.
You can also visit their website at www.ybnorml.com for more information.