
Liquid Trends
While some lawmakers apparently want the vaping industry to go up in smoke,
the fact is that its future is largely liquid
Nicotine vape juice, or e-liquid, is used in electronic cigarettes
and vape pens. It contains nicotine and is available in a great
many flavors and strengths, providing a satisfying vaping
experience.
Nicotine vape juice is popular among people who want to quit
smoking or enjoy a satisfying experience. It provides a host
of benefits, a wide range of flavors and customizable nicotine
strength. “There are different types of nicotine vape juice,
including freebase nicotine and nicotine salts, each with unique
characteristics,” reported fordhamram.com. “When choosing
one, consider flavor, nicotine strength, brand reputation, PG/
VG ratio, and price.”
In addition to nicotine, e-liquids may contain propylene glycol
(PG) or vegetable glycerin (VG). VG is a thicker substance than
PG. Varying ratios of these ingredients will affect the viscosity
of the vape liquid, and therefore which types of device they will
be most suitable for. Almost all vape juices will contain a ratio
of both ingredients, though consumers may see some e-liquids
marketed as 'max VG,' which means they contain only very
small amounts of propylene glycol.
One of the things vapers enjoy most about vaping is the variety
of juices and flavors. Some estimate that there are thousands
being marketed by a cadre of manufacturers. Strawberry and
watermelon are two of the most popular. Others include candy,
desserts, beverages, foods, fruits, menthol and tobacco.
Liquid Trends
Despite those who wish e-cigs would go away, the liquids
business continues to grow worldwide.
Washington, DC-based Vantage Market Research (VMR)
recently reported that “The increasing adoption of e-cigarettes
drives the global e-fluids market as a smoking cessation tool”
and thanks to “the growing demand for flavored e-liquids and
the favorable regulatory environment in some countries.
“E-cigarettes are increasingly being used as an alternative to
traditional tobacco smoking, with many smokers using them as
a tool to quit smoking,” the company pointed out in a release.
E-fluids are “a critical component of e-cigarettes, and the
growing adoption of e-cigarettes is driving demand for e-fluids.
This trend is fueled by increasing awareness of the health risks
associated with smoking, and the convenience and affordability
of e-cigarettes compared to traditional tobacco products.
Flavors Driving Growth
Flavored e-liquids – which many state and local legislators
are, ironically, currently attempting to ban – have become
increasingly popular among consumers. Favorites include fruit,
candy, dessert, and menthol.
Indeed, it is the availability of a wide range of flavors that is
driving demand e-liquids and helping to attract new consumers
to the market, VMR reported. This trend is being driven by the
desire for a more enjoyable and satisfying vaping experience
and the ongoing introduction of unique new flavors to suit
individual preferences. “As a result, many e-fluid manufacturers
are investing in research and development to create new and
innovative flavors to meet consumer demand.”
Top U.S.-based players in the global e-fluids market include Black
Note Inc., Breazy, Crystal Canyon Vapes LLC, Philip Morris
International Inc., Molecule Labs Inc. and Nicopure Labs LLC.
One trend that Vantage Market Research said it expects to
continue to see in the e-fluids industry is a growing demand
for nicotine salts. Nicotine salts are a more stable and less harsh
form than traditional freebase nicotine used in e-fluids.
“This trend is driven by the desire for a smoother, more
satisfying vaping experience,” VMR said in its just-released
report. “Nicotine salts can also deliver higher levels of nicotine
without the harsh throat hit associated with high-strength
freebase e-liquids, making them attractive to smokers trying to
quit. As a result, many e-fluid manufacturers are now offering
nicotine salt e-liquids as part of their product lines.”
Another trend that VMR predicted will continue is the
increasing popularity of natural and organic e-liquids. As
consumers become more health-conscious and environmentally
aware, the demand for e-liquids made from natural and organic
ingredients is growing.
“Many e-fluid manufacturers now offer e-liquids free from
artificial flavors, colors, and sweeteners made from organic
and natural ingredients,” the researchers reported. “This trend
is driven by concerns about the health effects of synthetic
chemicals in e-liquids and a desire for more sustainable and
eco-friendly products. As a result, e-fluid manufacturers are
investing in research and development to create natural and
organic e-liquids that meet consumer demand.”
Europe has a large population of smokers, and many are
turning to e-cigarettes to quit smoking or reduce their tobacco
consumption, VMR noted. This is driving demand for e-fluids
across the region, and many e-cigarette companies are investing
in Europe to capitalize on this trend. In addition, European
consumers tend to have a higher disposable income than those
in other regions, which should also contribute to the growth of
the e-fluids market in the region.
At the same time, VMR said, the Asia Pacific region is expected
to see the fastest growth in the e-fluids market due to several
factors, including the increasing adoption of e-cigarettes in the
region, a growing middle class with higher disposable incomes,
and favorable government initiatives promoting the use of
e-cigarettes as an alternative to traditional smoking.