Habit

Habit: Let’s build something worth lighting up

When Habit launched in 2015, the hemp space was a far cry from what it is today. Oversaturated with untested, inconsistent, and underwhelming products, the market left discerning consumers and retailers searching for quality they could rely on. Habit stepped in with a bold, clear mission: elevate the hemp experience through unmatched flavor, full-panel lab testing, and a commitment to quality. Now, nearly a decade later, Habit has become a trusted name among retailers, consumers, and wholesale buyers alike, known for its award-winning hemp beverages and premium products crafted with integrity and built to perform.

Habit was born from a team with deep roots in craft beverage development, cannabis extraction, and the wellness industry. Founders who had already carved reputations for innovation in adjacent industries saw a glaring need in the hemp space: a lack of flavorful, trustworthy products backed by real testing and transparency. Partner Alex Erfani, who has played a key role in Habit’s strategic growth, puts it succinctly: “Habit was built for those who expect more—from their products, their highs, and their suppliers. We’re here to make premium feel easy.”

Operating out of Orange County, California and Dallas, Texas, Habit has fused West Coast creativity with southern scalability, creating a brand that is as reliable behind the scenes as it is exciting on the shelf. From formulation to distribution, the entire Habit operation is driven by a desire to exceed expectations.

One of Habit’s standout offerings is their 2G THCA Live Rosin Sauce Vapes. These vapes are crafted using solventless, full-carcass, small-batch extraction methods that preserve the full flavor and integrity of each strain. With six available strains, including customer favorites like OG Garlic, Sunday Driver, and Papaya, these vapes deliver consistent, potent highs wrapped in bold packaging that resonates with both seasoned users and newcomers.

Another cornerstone of Habit’s product lineup is their OG Hemp Sodas. Widely recognized as California’s most awarded dosed soda brand, these beverages are both refreshing and engineered for performance. Each soda contains 100mg of nano-enhanced hemp cannabinoids, designed for rapid onset and a smooth, elevated experience. The flavor profiles are meticulously developed, featuring real fruit and inventive recipes. With five unique options, Sunset Strawberry, Lazy Peach, Sunrise Watermelon, Electric Grape, and the THCP-infused Citrus Drift from the Savage Series, these sodas balance craft quality with functional effects.

Habit has also seen rising demand for its Full Spectrum Rosin Gummies. Known for their balance of flavor and effectiveness, these gummies offer users a discreet, reliable, and tasty option for enjoying the benefits of hemp. As with all Habit products, each gummy is tested to meet full compliance standards, with results made fully transparent to consumers and retailers. What truly sets Habit apart in a crowded market is their refusal to cut corners. Every product that leaves the Habit facility undergoes full-panel lab testing and is delivered shelf-ready. From formulation to packaging, compliance and consumer delight are baked into the process.

Habit understands that great products are only part of the equation. Equally important is how those products are supported on the retail level. The company’s commitment to its retail and distribution partners is evident in every interaction. Habit provides its wholesale customers with access to a comprehensive catalog of digital assets, point-of-sale signage, and merchandising materials to help boost sales and educate consumers. The brand also offers sample programs tailored for both staff training and customer engagement, enabling retailers to put product in people’s hands and build confidence through firsthand experience. Behind the scenes, Habit’s fulfillment and logistics teams ensure a consistent and reliable supply of inventory, giving their partners peace of mind and the ability to plan confidently.

As Habit approaches its 10-year anniversary in 2025, the company is proud of its major achievement of nearing the sale of one million beverages through its wholesale program; a number that speaks volumes about the brand’s staying power and product appeal. In addition to celebrating a decade in business, Habit is gearing up for the relaunch of its beloved High Five Hemp Soda Series. This updated version will feature an optimized formula and brand new packaging, designed to meet the growing demand for low dose, alcohol-free alternatives that deliver feel-good functionality without compromise. Early previews have already generated a surge in retail interest, with preorders expected to sell out quickly.

On the digital front, Habit is expanding its reach with the launch of a new direct-to-consumer affiliate partner network. This program will empower online retailers, influencers, and media partners to share Habit’s products with wider audiences, further cementing the brand’s position as a leader in hemp lifestyle innovation. Habit maintains an active presence on the trade show circuit and this year, they will be exhibiting at major industry events such as the Alternative Products Expo in both Nashville and Houston, and the International Bulk Wine and Spirits Show in San Francisco. For serious buyers, the brand also hosts private showings in both Orange County and Dallas, offering a curated look at Habit’s full suite of offerings. From eye-catching soda cans to sleek vape packaging, Habit’s branding is designed to stand out on shelves and social media alike. Each element reflects confidence and a lifestyle-driven aesthetic that appeals to a broad audience. This strong visual identity drives engagement and fuels the brand’s word-of-mouth momentum.

In a space crowded with short-term trends, Habit brings lasting vision, values, and a commitment to quality, compliance, and community. From flavor to formulation, Habit doesn’t miss. And as the market matures, one thing’s clear: this is one Habit worth forming. For wholesale inquiries, visit Habitcbd.com or connect with the team directly to learn more about how Habit can elevate your product lineup.