Advantage Marketing Solutions

In a market flooded with noise, most brands don't fail because of bad products—they fail because they look, sound, and position themselves like everyone else. Advantage Marketing Solutions (AMS) exists to fix that.

Founded by Alfred Viggiani, AMS was built on a simple principle: branding should drive revenue, not just aesthetics. That mindset was shaped early on through hands-on experience working with Coty on Calvin Klein fragrance and makeup development—including globally recognized lines such as Euphoria and CK One, as well as work connected to CK Free and development contributions for Reveal. Op erating in that environment required precision, speed, and strict brand discipline—standards that continue to define AMS today.

Now operating as a strategic growth partner, AMS works with companies that want to scale fast, stand out, and stay relevant. From startups entering aggressive, competitive categories to es tablished operators looking to modernize and expand, AMS de livers full-spectrum marketing and design with one clear objec tive—build brands that sell and sustain long-term growth.

AMS goes far beyond what most consider a traditional creative agency. The company covers brand identity, packaging systems, product design, and retail-ready visual frameworks, while also executing across digital marketing, content creation, and eCommerce environments. Every project—whether it's a single SKU launch or a complete brand overhaul—is approached with a deep understanding of retail psychology, consumer behavior, and shelf impact. The goal is not just to make something look good, but to ensure it performs in the real world.

That performance-driven approach has translated into measur able results across multiple categories. AMS has played a key role in shaping the B2B presence for brands like LUCY™ and Breakers, helping position them as credible, recognizable play ers in highly saturated markets. The work extends beyond de sign—it includes messaging strategy, campaign execution, and long-term brand consistency across every touchpoint, from trade shows to digital platforms.

The agency's reach continues to expand through its work with both emerging and established brands. AMS has supported prod uct rollouts such as NUM nicotine pouches and collaborated closely with Jeremy Nickes on the Moodshine line, helping bring clarity and visual strength to a growing product category. As the design agency for High on Nature, AMS continues to elevate both packaging and digital presence, aligning the brand with a more premium, scalable direction that can compete at higher levels.

On the production side, AMS delivers at scale with a clear focus on functionality and sales enablement. Most recently, the agency completed a 200-page B2B catalog for SK Distribution—engi neered with UPC integration under every product. This allows for real-time scanning and streamlined purchase order creation, turn ing what would typically be a static sales tool into an active ordering system. It's a clear example of how AMS merges design with opera tional efficiency to directly impact revenue generation.

Beyond creative execution, AMS integrates advanced marketing infrastructure through its partnership with LeadMaze. Clients gain access to lead generation systems, automation workflows, and customer acquisition strategies designed to convert attention into measurable growth. This ensures brands aren't just visible—they're building pipelines, capturing data, and scaling with intention.

AMS also brings a proven track record in international expan sion. Through its work with Mylé Vapor, the agency helped take the brand global—navigating complex regulatory environments with the support of international law firms and translation part ners. From Europe to the Middle East, AMS played a role in es tablishing a consistent, compliant brand presence across multiple markets. That same experience now supports other companies looking to expand beyond domestic boundaries.

What further separates AMS from typical agencies is its direct involvement in the industry it serves. As an active board member of the Counter Culture Awards (CCA), AMS remains closely con nected to emerging trends, category shifts, and key decision-mak ers. This proximity provides clients with insight that goes beyond design—touching on manufacturing, positioning, distribution strategy, and cultural relevance in real time.

Execution capability is another major differentiator. AMS offers custom trade show booth design and large-scale brand activations in collaboration with LVE, helping brands create physical envi ronments that command attention and drive engagement. In ad dition, the agency operates an in-house 3D Blender department, producing high-end visuals and animations used for marketing campaigns, product launches, and immersive brand experiences. These assets allow clients to present their products at a level that matches—and often exceeds—top-tier competitors.

Despite its wide range of capabilities, AMS remains structured for efficiency. The agency delivers high-level strategy and creative without unnecessary overhead, making premium branding and marketing accessible to companies that need to move quickly and compete aggressively. This balance of quality and speed has made AMS a trusted partner for brands that don't have time to waste on ineffective marketing.

At its core, Advantage Marketing Solutions is built to create brands with staying power—brands that are designed not just to launch, but to scale, evolve, and dominate their category over time.

Because in today's market, looking good isn't enough.

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