1010Scentuals
1010: ‘ten•’ten
“Time of personal development, spiritual awakening and enlightenment.”
Angel Roselle, Founder & CEO of 1010Scentuals launched her
brand in Las Vegas, Nevada during October 2021. Since then,
the business has grown tremendously thanks to a lot of support
from the cannabis community and many repeat customers. Angel
started developing the brand in 2020, during a very challenging
time in her life. While parting ways from the father of her child,
Angel found herself displaced and having to start from the bottom
with her son and decided to take a giant leap of faith in God and
the potential of 1010Scentuals. She believed whole heartedly that
her small woman-owned business would grow to become an
impactful brand. That belief really paid off throughout her journey,
and she is grateful and proud to be able to turn 1010Scentuals into
a successful business. The 1010Scentuals name was inspired by
the 1010 Angel number, which she derived a positive affirmation
simply stated as, “Time of personal development, spiritual
awakening and enlightenment.”
Angel knew that she would be able to promote 1010Scentuals
by tapping into the thriving Las Vegas cannabis community that
she has been a part of for years, and utilizing her background as
an entrepreneur, cannabis influencer, and Vegas mixologist. For
example, Angel has her own cooking show: Cooking with Cannabis
(Cooking for a Queen) where she features top cannabis chefs! She
has also been involved with infusing CBD into gourmet popcornYum! Being able to promote 1010Scentuals on TV and through
media outlets has built a solid foundation for brand recognition.
“The most important thing to me with 1010Scentuals is hearing
the great testimonials and receiving feedback from my customers,
who use the oil from my candles for pain management, sleeping
issues, surgery recovery, and even anxiety management. Knowing
that these products are really improving people’s lives makes me
so thankful that I pushed on to make this brand a reality.” -Angel
Roselle, Founder & CEO of 1010Scentuals.
1010Scentuals first launched with the LEVEL UP All-In-One
CBD Massage Candle that is made with all natural skin loving
ingredients combined into a candle, which is meant to be used
as a massage oil. Once heated, the candle wax transitions into a
warm oil that can be rubbed onto the skin to receive the medicinal
benefits that CBD has to offer. The full size is 6 ounces, with a 28
hour burn time and contains 500mg of the highest quality CBD to
help relieve stress, inflammation, and sore muscles. The beeswax
used in the candle creates a protectant layer on skin and attracts
water to keep skin hydrated and refreshed, while essential oils and
menthol crystals provide aromatherapy and decongestion. The
candle burns using a crackling wooden wick to create a calming
ambiance while 23k gold Flakes stimulate skin cells and slow down
collagen depletion, which brightens and enhances complexion to
keep skin youthful, glowing, and beautiful. There are Amethyst
crystals in the candle to promote a deeper sleep, boost immunity,
reduce negative energetic influences, calm the mind and balance
emotions. The LEVEL UP All-In-One CBD Massage Candle is
formulated with clean ingredients and the finest oils and butters
to moisturize and nourish skin, and is ideal for addressing aches,
pain, cramps, sprains, and irritation. The LEVEL UP Candle is
available for wholesale for $35, and retails for $60. Retailers can
pick up a wholesale case of 24 candles for $840. The LEVEL UP
All-In-One CBD Massage Candle is also made available in a 3.5oz
travel size tin with a 15-hour burn (with enough oil for 3 full body
massages) and contains 250mg of CBD and comes in a variety
of eye-catching designs. The Travel size tin is $17 per candle
(wholesale), and retails for $24. Retailers can order a wholesale
case of 24 travel tin candles for $408. When you order 5 cases or
more, you’ll receive a discount of $1 off per candle.
Angel set out to provide a warm, unique, and spiritual experience
to all customers of 1010Scentuals, which is evident in the way the
products are made. Every candle is handcrafted with love and
emits that handmade quality with small yet intentional touches
that are good for the mind, body, and soul. She chose to make
a beeswax candle that would naturally purify the air (rather
than input toxins into the air like traditional candles.) She uses
eco-friendly packaging and the cleanest ingredients possible to
highlight the brand’s main focus: quality. The LEVEL Up All-InOne candle combines CBD oils with other natural healing oils,
such as Shea Butter, Jojoba Oil, Coconut Oil and Apricot Kernel
Oil. It is non-comedogenic with effective healing properties that
may make it effective in treating skin conditions like acne, eczema,
and psoriasis. Each candle exemplifies luxury, from the Amethyst
crystals (that are charged under moonlight) to the 23k gold flakes
that are infused into the candle. These candles are perfect for
retail shops because the beautiful display of candles with their
lids removed show off the Amethyst crystals and 23k gold flakes,
which really “wow” the customer at first sight.
The LEVEL UP All-in-one massage candle is only the beginning
for the 1010Scentuals brand. Angel is working diligently to develop
more scentual products and even has some collabs coming through
the pipeline. She is excited to announce her newest product in
the 1010Scentuals line, Wax Massage Melts that can be heated in
a wax warmer and brushed on the skin, which will be available
in 4 different sizes. She is even looking into making an “Ediblez”
version of the flagship massage candle to meet many customer
requests. The brand will also launch an even larger size version of
the LEVEL UP candle with 3 wooden wicks, which will be called
the “Tito” size candle, in loving memory of her uncle Jason, who
was a very tall man (over 6ft).
Angel just recently launched her newest product: Remi-Teas
[rem•ē•tea] / like “remedy” - verb: “Bringing light to others.” RemiTeas are single-use mini tea light massage candles. The Remi-Tea
candle is a special one that is very close to Angel’s heart, designed
in honor of her close friend Remi, who passed
away. Remi was a chef with a mission to
develop medicinal food for cancer patients
and to carry on his heartfelt legacy. Proceeds
from the Remi-Tea candles go towards an
initiative to upgrade hospital food. Angel
is working with a Las Vegas local former
NFL player who owns an aquaponics
store that grows healthy grocery items for
the hospital food. The Remi-Tea candles
contain 45mg of CBD and are available for
$8.50 wholesale, and retail for $12. Retailers can
pick up a wholesale case of 24 Remi-Tea candles
for $204, knowing that the purchase will not only
result in great margins for their business but will
also support a great cause.
1010Scentuals has been rapidly growing in the
retail space and has gained a lot of attention
from wholesale buyers. The brand is already
popular in dispensaries and smoke shops throughout Las Vegas
and Northern Nevada. For instance, Nail Junkiez “CBD & Chill
Pedicure” in Reno, NV carries 1010Scentuals in store, and The
Walden Resort in Ohio, (rated top 50 spas in the nation) uses the
candles in their spa for their CBD massages.
The 1010Scentuals brand actively supports
retailers with promoting sales through
their social media by highlighting
shops that carry the brand and hiring
influencers to promote retail sales as
well. They also provide window decals
for shops that carry the products. The
brand has exhibited at over 17 events this
year and plans to continue the trend into
2023. You can see (and smell) 1010Scentuals
products for yourself at upcoming trade shows
in Las Vegas, at TPE and Champs. To place an
order, you can contact Angel by phone at (702)
503-2946 or via email at 1010Scentuals@gmail.com. For more information, you can visit her
website at 1010Scentuals.com.
IG: @angelroselle @1010Scentuals