The Monster Group

From Jam Monster to Industry Leader: The Monster Group Story

Based in Orlando, Florida, The Monster Group has grown into one of the most influential names in the alternative product market. Founded by CEO Sonny Westmoreland, the company began with a bold vision: to provide less harmful alternatives to combustible cigarettes and to elevate the consumer experience through flavor and innovation. That vision came to life with the launch of Jam Monster, a product that quickly became a number-one best-seller and helped lay the foundation for the diverse family of brands that The Monster Group offers today.

The company is best known for its unmatched approach to flavor. Their e-liquids are often described as the best-tasting in the market, supported by years of award-winning expertise. The Monster Group pioneered the 100ml bottle format, a change that set new expectations across the industry, and continues to lead with breakthroughs like Kong, the first refillable disposable device that is redefining the vaping category. Their portfolio now extends far beyond e-liquids, with offerings such as TUSK, a trusted name in premium kratom, and RIZ, a nicotine pouch line that has quickly gained a reputation for its exceptional taste and value.

What sets The Monster Group apart is its complete vertical integration. Every stage of the process, from research and development to manufacturing, sales, and marketing, is managed in-house. This gives the company total control over quality and consistency while ensuring speed to market for new offerings. Their facility is recognized as one of the cleanest and most technologically advanced in the world, setting a benchmark that retailers can rely on when choosing partners.

Pride in quality and flavor is at the heart of everything The Monster Group does. From sourcing premium raw materials to designing packaging that captures consumer attention, each step is executed with excellence. Their reputation as a flavor first company has been cemented with numerous awards, and they continue to push the boundaries of what is possible. As Sonny Westmoreland explains, “At The Monster Group, pride and vision drive everything we do. We’re not here to meet expectations; we’re here to shatter them. Our facility, our products, and our commitment to innovation set a new standard for what consumers and retailers should expect.”

MVL: Seasonal Flavor Excitement

MVL is the brand that keeps customers coming back for what’s new. Their Seasonal Flavors line features limited-edition blends, giving retailers a powerful way to drive repeat visits and encourage impulse purchases. To maximize exposure, MVL’s seasonal launch is supported by a Buy 3, Get 1 Free promotion, boosting sell-through while creating a sense of urgency among consumers. Combining seasonal creativity with The Monster Group’s proven flavor expertise ensures MVL flavors consistently deliver strong performance on shelves.

RIZ: Best-Tasting Nicotine Pouches

RIZ has quickly become a standout in the nicotine pouch market, with products widely considered the best-tasting options available. The line benefits from a unique wet pouch design that provides instant flavor, a game-changing achievement that sets it apart from dry pouch competitors. With flavors like Bubblegum leading the way, RIZ appeals to a wide consumer base looking for convenience, discretion, and taste. For retailers, RIZ represents both premium quality and strong consumer demand in a rapidly growing category.

TUSK: Premium Kratom Reimagined

TUSK is the trusted name in premium kratom, and its newest innovation, Aqua Bliss, has changed how kratom is consumed. As the first-ever water-soluble kratom water enhancer, Aqua Bliss eliminates the bitterness and hassle of traditional kratom. More than just convenience, Aqua Bliss gives consumers the freedom to tailor their experience, empowering them to choose their ideal serving with ease and confidence. This advancement in kratom consumption methods reinforces TUSK’s reputation as a category leader and gives smoke shops an easy way to introduce kratom to a broader audience.

Looking ahead, 2026 will mark The Monster Group’s 10th anniversary, a milestone that solidifies both the company’s longevity and its ongoing leadership. The release of seasonal flavors such as Maple Pecan Pie illustrates how the team continues to blend creativity with consumer demand, offering retailers compelling products that stand out on shelves.

The Monster Group also prioritizes strong retailer partnerships. With full marketing support, including digital assets, displays, and in-store solutions, they make it easy for shops to maximize visibility and sales. Their sales team works hand in hand with buyers to identify opportunities, provide education, and build custom programs that boost profitability. For smoke shop owners and purchasing managers, The Monster Group is a partner that combines premium products, powerful branding, and a proven track record of success. To get in touch and view their full catalog of top-selling product lines, visit their website at MonsterGrp.com.